Small Dog
Big Care

Care built for small dogs — not scaled down.

Small Dogs aren’t just smaller.

They’re high-metabolic, more selective, and biologically different.

Every bite, sip, and snack has to count

Every bite, sip, and snack has to count

One routine. One biology. Built only for small dogs.

One routine. One biology. Built only for small dogs.

So we built it the other way around.

So we built it the other way around.

FOOD

Built to Carry the Load

FOOD

Built to Carry the Load

WATER

Built to Support Absorption

WATER

Built to Support Absorption

REWARD

Built to Stay Light

REWARD

Built to Stay Light

FOOD

Built to Carry the Load

FOOD

Built to Carry the Load

WATER

Built to Support Absorption

WATER

Built to Support Absorption

REWARD

Built to Stay Light

REWARD

Built to Stay Light

FEED Them

This is where the work happens.

Small dogs eat less — so every bite has to carry more.

TENDS™ Adult Food is complete and balanced, built from whole plant nutrition and engineered beyond minimums for small bodies that feel everything.


Energy, digestion, skin, calm, breath — not added later. Already built in.

Small dogs eat less — so every bite has to carry more.


TENDS™ Adult Food is complete and balanced, built from whole plant nutrition and engineered beyond minimums for small bodies that feel everything.


Energy, digestion, skin, calm, breath — not added later. Already built in.

More In Less

~100 kcal in ~26 g
≥7.9 g protein / 100 kcal
Feed energy, not grams.

Daily-Light Hydration

10–12 kcal / stick
200–250 mL water
Hypotonic. Fast-absorbing.

Hydrate Them

Good food is only half the system.

Small dogs don’t just need water — they need hydration that works with their biology.

TENDS™ Hydration Ritual blends are hypotonic, light, and built for small bodies that burn fast and drink little.

Each blend supports absorption, balance, and daily comfort — helping nutrition do what it’s already meant to do.

Small dogs don’t just need water — they need hydration that works with their biology.

TENDS™ Hydration Ritual blends are hypotonic, light, and built for small bodies that burn fast and drink little.


Each blend supports absorption, balance, and daily comfort — helping nutrition do what it’s already meant to do.

Reward Them

Rewards keep the system intact.

Small dogs don’t need fewer rewards — they need snacks that don’t undo the day.

TENDS™ Superfood Pops are made from popped lotus seeds — light, crunchy, and naturally low in calories.

Over 90% of every Pop is the seed itself. No fillers. No binders. Just clean crunch that fits between meals.

Small dogs don’t need fewer rewards —
they need snacks built for small mouths, small stomachs, and real routines.

TENDS™ Superfood Pops are made from popped lotus seeds — light, crunchy, and naturally low in calories.

Over 90% of every Pop is the seed itself. No fillers. No binders. Just clean crunch that fits between meals.

Small-Jaw Safe.

Light, clean crunch. No gum-stick. Low calorie by nature.

Lick-safe.

Plant-based balms.
No fillers. No fragrance. No synthetics.
Just function.

Protect Them

The Little Things Only You Notice — Perfected.

Small dogs feel the world closer — on their eyes, their nose, their paws.

TENDS™ Touch Balms use jojoba and four CO₂ extracts — chamomile, calendula, turmeric, and boswellia — chosen for how small dogs actually experience sensitivity.

Targeted, lick-safe care that soothes, protects, and keeps every touch calm, clean, and comfortable.

Care, Rebuilt for Small Dogs.

Small-dog care leaves no room for error —

yet most solutions were never built for bodies this small.

TENDS replaces that patchwork with one system — designed around small-dog biology.

Food —

Food —

Carries the load

WATER —

WATER —

Makes it usable

Snack —

Snack —

Don’t undo the day

TOUCH —

TOUCH —

Protects what’s closest

One routine, designed to work as a whole.

One routine, designed to work as a whole.

One routine, designed to work as a whole.

Built For Small-Breed Biology —
Exceeding The World’s Toughest Standards.

NRC (2006)

The scientific baseline for canine nutrition —

where requirements begin, not end.

FEDIAF + AAFCO

EU and US nutritional frameworks —

we meet both, not just one.

WSAVA

Aligned with global veterinary best practice — not as a badge, but as a discipline.

Rooted in small-breed biology.

Designed for how they actually live.

Built For These Moments.

Ready when you are.

Start the TENDS Routine →

Built exclusively for small dogs

Ready when you are.

Start the TENDS Routine →

Built exclusively for small dogs

Care

Learn

Buy TENDS

Big Brand? No.
A Smaller One — On Purpose.

Stay close for bold new moves in small-breed care.

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Small Breed only,
Big Care Always

Small Breed only,
Big Care Always

Small Breed only,
Big Care Always