Small Dog
Big Care

Small dogs need more from less. Not scaled down.

Small dogs need more from less.
Not scaled down.

Small dogs. Small system.

Every bite, sip, and treat has to do more.

Food, water, treats — all sharing the same limited space.

Tighter margins. Less room for error. Every choice carries more weight. The bowl has to do more than it should.

Two small dogs wearing sunglasses and bandanas, styled with a confident, human-like attitude

Small dogs need more — but have less room.

They eat less per meal — so each portion has to deliver more. Less food means less of everything. Protein. Nutrients, Everything essential.

Every bite carries the full weight of their nutrition.

Illustration comparing higher energy needs and smaller stomach capacity in small dogs

Illustrative comparison based on maintenance energy and gastric volume data (FEDIAF, 2024).

When water fills, density falls.

Water isn't the problem. Space is. Hydration can adjust — dogs drink, the body adapts. Nutrients don't always.

When density drops, there's no backup plan.

Illustration showing high water content lowering nutrient density in small-dog meals

Illustrative split based on typical wet food moisture levels (~70%) (EU data, 2024).

Small extras. Big impact.

Treats use the same space. The same calories. In a small dog, that's the whole day.

They're never just treats.

Illustration showing undigested food in the gut associated with breath odour as an early sign of imbalance

Small dog. Tighter margins.

Not different biology. Different constraints. Less to work with. More riding on it.

Precision isn't optional.

Food, water, treats — all sharing the same limited space.

Tighter margins. Less room for error. Every choice carries more weight. The bowl has to do more than it should.

Food, water, treats — all sharing the same limited space.

Tighter margins. Less room for error. Every choice carries more weight. The bowl has to do more than it should.

Small dogs need more — but have less room.

They eat less per meal — so each portion has to deliver more. Less food means less of everything. Protein. Nutrients, Everything essential.

Every bite carries the full weight of their nutrition.

Illustrative comparison based on maintenance energy and gastric volume data (FEDIAF, 2024).

When water fills, density falls.

Water isn't the problem. Space is. Hydration can adjust — dogs drink, the body adapts. Nutrients don't always.

When density drops, there's no backup plan.

Illustrative split based on typical wet food moisture levels (~70%) (EU data, 2024).

Small extras. Big impact.

Treats use the same space. The same calories. In a small dog, that's the whole day.

They're never just treats.

Small dog. Tighter margins.

Not different biology. Different constraints. Less to work with. More riding on it.

Precision isn't optional.

Food, water, treats — all sharing the same limited space.

Tighter margins. Less room for error. Every choice carries more weight. The bowl has to do more than it should.

Built for small dogs. All of it.

FOOD

Carries the load

Small dog running outdoors with tongue out, indicating hydration and active energy

WATER

Supports what food delivers.

Small dog looking up attentively, representing light, frequent snacking behaviour

SNACKS

Stays light

FOOD

Carries the load

FOOD

Carries the load

WATER

Supports what food delivers.

WATER

Supports what food delivers.

SNACKS

Stays light

SNACKS

Stays light

Built to deliver more.

Food does most of the work. It has to.

Food does most of the work.
It has to.

Small dogs eat less — you see it in every bowl.
So each bite has to carry more.

Designed to pack more into smaller portions, without losing what matters.

Energy, digestion, skin, calm — all in one bowl. Not split across products.

Small dogs eat less — you see it in every bowl. So each bite has to carry more.

Designed to pack more into smaller portions, without losing what matters.

Energy, digestion, skin, calm — all in one bowl. Not split across products.

Explore The Superfood Blend

Small dog sitting in front of a bowl of food with TENDS packaging visible in the background

Small dog looking up as hydration powder is poured into water beside it

Built to work alongside food.

Hydration can adjust. Nutrients can't.

Hydration can adjust.
Nutrients can't.

Small dogs have limited room — for food and for water. So hydration has to work with what meals deliver, not against it.

Hypotonic — formulated with how water naturally moves, to support fluid balance without competing for intake.

No new routine. Just the one they already have, doing more.

Explore The Hydration Ritual

Built to fit. Not to fill.

Snacks That Don’t Undo Meals.

TENDS Superfood Pops are made from popped lotus seeds — light, crunchy, and designed to use less of the daily budget.

The main ingredient of each Pop is the seed itself — with simple flavours dogs actually enjoy.

A treat that belongs in the daily budget, not despite it.

Explore Superfood Pops

TENDS snack packaging with small, round treats placed in front

Small dog sitting while a hand applies balm near its eye, with TENDS care products placed beside it

BUILT FOR DAILY LIFE.

The places you already watch.

Eyes. Nose. Paws.

Where small dogs feel the world first.

Friction, moisture, exposure. They don’t stop.

Care built for the pattern, not occasional fixes.

Lick-safe. Stays where placed.

Nothing added for scent. Everything included for a reason.

Explore TENDS Touch

Care

Everything small dogs need. Nothing they don't.

Everything has to work within tighter limits — every day.

TENDS is built for that reality — so care works with the day, not against it.

The SuperFood Blend —

More nutrition in every bite.

→

The Hydration Ritual —

Works with meals, not against them.

→

Superfood Pops —

Treats that don't undo the day.

→

TENDS Touch —

Care where small dogs feel it most.

→

Start TENDS

Small dog being gently held on the head with TENDS food, hydration, snack, and care products displayed in front

Benchmarked against leading global standards.

NRC (2006)

The scientific baseline for canine nutrition —
Where Requirements Begin.

AAFCO logos representing European and US nutritional frameworks for pet food

FEDIAF logos representing European and US nutritional frameworks for pet food

FEDIAF + AAFCO

EU and US nutritional frameworks —
Formulated In Line With Both.

WSAVA

Informed By Global Veterinary Best Practice —
Applied As A Discipline, Not A Badge.

Built For These Moments.

Person feeding a small dog from a bowl during a mealtime moment

Person giving water to a small dog outdoors during a walk

Person giving a small dog a treat while sitting together

Care

Reset

Wear

Start with Food

Big Brand? No.
A Smaller One — On Purpose.

Stay close for bold new moves in small-breed care.

PRODUCTS

RESET

Small dogs aren’t just smaller.

She’s not refusing. She’s deciding.

Care got complicated. It wasn’t meant to be.

Transition doesn’t have to be hit or miss.

ABOUT US

2025 TENDS

Small Breed only,
Big Care Always

Small Dog Big Care

Small dogs. Small system.

Food, water, treats — all sharing the same limited space.

Small dogs need more — but have less room.

When water fills, density falls.

Small extras. Big impact.

Small dog. Tighter margins.

Food, water, treats — all sharing the same limited space.

Food, water, treats — all sharing the same limited space.

Small dogs need more — but have less room.

When water fills, density falls.

Small extras. Big impact.

Small dog. Tighter margins.

Food, water, treats — all sharing the same limited space.

Built for small dogs. All of it.

Built for small dogs. All of it.

FOOD

WATER

SNACKS

FOOD

FOOD

WATER

WATER

SNACKS

SNACKS

Food does most of the work. It has to.

Food does most of the work. It has to.

Explore The Superfood Blend

Hydration can adjust. Nutrients can't.

Hydration can adjust. Nutrients can't.

Explore The Hydration Ritual

Snacks That Don’t Undo Meals.

Explore Superfood Pops

The places you already watch.

Explore TENDS Touch

Everything small dogs need. Nothing they don't.

Start TENDS

Benchmarked against leading global standards.

Built For These Moments.

Big Brand? No.A Smaller One — On Purpose.

Small Dog
Big Care

Food does most of the work.
It has to.

Hydration can adjust.
Nutrients can't.

Big Brand? No.
A Smaller One — On Purpose.