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Privacy + Cookies Policy

TENDS · launched 2025 · last updated: 01 June 2026

This Privacy + Cookies Policy explains how TENDS™ collects, uses, stores and shares personal information when you visit www.tendsmall.com, place an order, contact us, sign up for emails, use our website, or interact with TENDS™ online.

This policy applies to www.tendsmall.com and should be read alongside our Terms of Use, Terms of Sale, Shipping & Returns Policy, Refund Policy and Product Disclaimer.

Who we are

TENDS™ is owned by TENDSMALL LTD, a company registered in the United Kingdom.

Brand Owner / UK Customer Care

TENDSMALL LTD

66 Paul Street

London, EC2A 4NA

United Kingdom

www.tendsmall.com

hello@tendsmall.com

For customers in India, TENDS™ products are manufactured, packed, marketed, distributed and sold by our exclusive India distribution partner,

Kariva Plant Bakes Pvt. Ltd.

India Manufacturer, Distributor and Customer Care

Kariva Plant Bakes Pvt. Ltd.

P/9, 1F, Plot 18, Satpur MIDC Road

Nashik, Maharashtra 422007

India

Consumer Care: +91 63043 91485

FSSAI Lic. No.: 21525027001745

For the purpose of this policy, “TENDS”, “we”, “us” or “our” may refer to TENDSMALL LTD, Kariva Plant Bakes Pvt. Ltd., or both, depending on your location, the service being provided and the country selected at checkout.

What information we collect

We may collect personal information when you:

visit our website;
create an account;
place an order;
join our email list;
contact customer care;
complete a form, survey or preference question;
enter a promotion or launch activity;
interact with our emails, ads or social media;
request support for an order, refund, return or product issue.

The information we collect may include:

name;
email address;
phone number;
billing address;
delivery address;
order details;
payment status;
customer account details;
delivery country;
product preferences;
dog-related information you choose to share, such as name, breed, age, size, preferences or care needs;
customer support messages;
photographs or documents you send to us about an order issue;
marketing preferences;
website usage information;
device, browser and cookie information.

We do not intentionally collect more information than we need for the purpose for which it is provided.

Payment information

Payments are processed through third-party payment providers made available at checkout.

We do not directly store full card details or full payment credentials on our own systems.

Payment providers may process payment details, billing information, fraud checks and transaction data in accordance with their own terms and privacy notices. Payment providers may differ by country.

How we use personal information

We use personal information to:

process and fulfil orders;
take payment and manage payment status;
send order confirmations, dispatch updates and service messages;
provide customer care;
manage refunds, replacements, complaints and delivery issues;
confirm country-specific seller, fulfilment and invoice details;
personalise customer experience where appropriate;
understand product interest and customer preferences;
send marketing emails where permitted;
manage email sign-ups and unsubscribe requests;
improve our website, products and customer experience;
prevent fraud, misuse, unauthorised resale or abuse;
comply with legal, tax, accounting, regulatory and consumer protection obligations;
manage product quality, safety and traceability issues.

Marketing emails

If you sign up to receive emails from TENDS™, we may send you newsletters, product updates, launch information, educational content, offers, care guidance and brand communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting hello@tendsmall.com.

We may still send you non-marketing service messages relating to your order, account, delivery, refund, complaint, product safety or legal obligations.

Information you choose to share about your dog

TENDS™ may invite customers to share optional information about their dog, such as name, breed, age, size, preferences, sensitivities, routine or care interests. This information helps us understand our community, improve customer care, personalise communications and provide more relevant product guidance. You should not provide medical information about your dog unless it is necessary for a customer care or product issue. If your dog has a health condition or is under veterinary supervision, please consult a veterinarian before using our products.

Who we share information with

We may share personal information with trusted service providers and partners where necessary to operate our business, including:

ecommerce platform providers, including Shopify;
payment providers;
fulfilment partners;
delivery and courier partners;
customer support tools;
email marketing platforms;
analytics providers;
advertising and retargeting platforms;
fraud prevention providers;
IT, hosting and website service providers;
professional advisers, such as accountants, legal advisers and consultants;
regulatory, tax, law enforcement or public authorities where required.

For India orders, information may be shared with or processed by Kariva Plant Bakes Pvt. Ltd. for order fulfilment, customer care, invoicing, delivery support, complaints and India-specific legal or regulatory requirements. We only share information where we have a business, legal or operational reason to do so.

International data sharing

Because TENDS™ operates across the United Kingdom and India, personal information may be processed or accessed in more than one country.

For example, order, support, fulfilment or customer care information may be shared between TENDSMALL LTD, Kariva Plant Bakes Pvt. Ltd., Shopify, payment providers, fulfilment partners, delivery partners, email platforms and other service providers.

Where personal information is transferred internationally, we take reasonable steps to ensure it is handled securely and in accordance with applicable data protection requirements.

Legal basis for processing UK personal data

For UK customers and website users, we may process personal information under one or more lawful bases, including:

contract: to process and fulfil your order or provide a service you request;

consent: where you sign up to marketing emails or accept non-essential cookies;

legal obligation: where we need to keep records, comply with tax rules, consumer law, safety requirements or regulatory obligations;

legitimate interests: to operate, improve and protect our business, website, customer service, products and communications, provided those interests are not overridden by your rights.

India personal data

For customers and website users in India, we process personal information for purposes connected with orders, customer care, delivery, payment, complaints, product support, marketing where permitted, website operation and legal or regulatory compliance.

By using our website, placing an order, contacting us or providing information to us, you acknowledge that your personal information may be processed by TENDSMALL LTD, Kariva Plant Bakes Pvt. Ltd. and relevant service providers for these purposes.

Where consent is required, we will seek to obtain it in the manner required by applicable law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

This may include keeping information to:

fulfil orders;
provide customer care;
manage refunds, replacements or complaints;
comply with tax, accounting, legal and regulatory obligations;
maintain product traceability and safety records;
resolve disputes;
prevent fraud or abuse;
maintain marketing preferences and unsubscribe records.

Retention periods may vary depending on the type of information, country, legal requirement and business purpose.

Your rights

Depending on where you are located, you may have rights over your personal information, including the right to:

access personal information we hold about you;
request correction of inaccurate information;
request deletion of information where applicable;
object to or restrict certain processing;
withdraw consent where processing is based on consent;
unsubscribe from marketing emails;
complain to a data protection authority or relevant regulator.

To make a request, contact hello@tendsmall.com.

We may need to verify your identity before responding to certain requests.

Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no website, platform, payment system, email system or internet transmission is completely secure.

Customers are responsible for keeping account login details confidential and for using secure devices and networks when shopping online.

Children

Our website and products are intended for adults purchasing products for dogs.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact hello@tendsmall.com.

Cookies are small files stored on your browser or device when you visit a website.

We use cookies and similar technologies to help our website work, remember preferences, understand website performance, improve customer experience, support marketing and measure the effectiveness of communications.

Cookies may be set by TENDS™, Shopify or third-party service providers.

Types of cookies we may use

We may use the following types of cookies:

Essential cookies

These are needed for the website to work properly, including basket, checkout, security, account login, payment and order functionality.

Performance and analytics cookies

These help us understand how visitors use the website, which pages are visited, how the site performs and where improvements may be needed.

Functional cookies

These help remember preferences, settings, region, currency or other choices that improve user experience.

Marketing and advertising cookies

These may help us measure advertising performance, show relevant ads, understand campaign effectiveness or build audiences for marketing.

Social media and content cookies

These may be used where our website includes social media features, embedded content or third-party content.

Cookie consent and control

Where required, we will ask for consent before setting non-essential cookies.

You can control cookies through the cookie banner, cookie settings tool where available, or your browser settings.

If you disable some cookies, parts of the website may not work properly, including basket, checkout, account, preference or region functionality.

Third-party analytics and advertising

We may use analytics and advertising tools to understand website performance, customer journeys, email engagement, campaign performance and advertising effectiveness.

These tools may collect information such as pages visited, device information, browser type, referral source, approximate location, interaction with ads or emails, and purchase events.

Where required, these tools will be used only with appropriate consent.

Do Not Track

Some browsers offer a “Do Not Track” setting.

Because there is no consistent industry standard for responding to Do Not Track signals, our website may not respond to those signals in a uniform way. Where applicable, cookie consent tools and browser controls should be used to manage tracking preferences.