Privacy Policy
This Privacy Policy describes how Tendsmall Ltd (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from tendsmall.com (the “Site”).
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any information that can identify an individual, either directly or indirectly.
Device Information
When you visit the Site, we automatically collect certain information about your device and how you interact with the website. This may include your web browser version, IP address, time zone, cookie information, the pages or products you view, search terms used on the site, and how you interact with the website. This information is collected automatically through cookies, log files, web beacons, tags, or similar technologies when you access the Site. The purpose of collecting this information is to ensure the website loads correctly, to understand how visitors use the Site, and to improve the performance and functionality of our services. This information may be processed by service providers that support our platform and analytics infrastructure, including Shopify and Klaviyo.
Order Information
When you make or attempt to make a purchase through the Site, we collect certain personal information from you in order to process and fulfil your order. This may include your name, billing address, shipping address, email address, phone number, and payment information. Payment information is securely processed through our commerce platform. This information is used to process payments, arrange shipping and delivery, provide invoices and order confirmations, communicate with you about your order, screen transactions for potential risk or fraud, and where appropriate, provide information or marketing communications relating to our products or services. These services are supported by platforms such as Shopify and Klaviyo which help us operate the online store and manage communication with customers.
Customer Support Information
If you contact us for support, enquiries, or product guidance, we may collect information such as your name, contact details, and relevant information about your pet, such as breed, size, or specific health considerations. This information helps us respond to enquiries, provide customer support, and offer more appropriate product recommendations.
Minors
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided personal information through the Site, please contact us at hello@tendsmall.com, and we will take appropriate steps to remove the information.
Sharing Personal Information
We share personal information with trusted service providers that help us operate our website and deliver our services. These service providers may include platforms used for e-commerce, marketing communication, and content management. For example, we use Shopify to power our online store, Klaviyo to manage email communications and marketing, and Sanity to manage website content. We may also share personal information when required to comply with applicable laws, regulations, legal requests, or to protect our rights and the security of our business.
Behavioural Advertising
We may use personal information to provide relevant advertisements or marketing communications that we believe may be of interest to you. This may include understanding how visitors use the Site, analysing interactions with content or products, and delivering updates or communications about our products. You can opt out of marketing emails at any time by using the unsubscribe link included in our communications or by adjusting your advertising preferences through relevant advertising platforms.
Using Personal Information
We use personal information in order to operate our business and provide services to customers. This includes offering products for sale, processing payments, arranging shipping and delivery, communicating with customers regarding orders or enquiries, improving the website and our services, and providing updates about products or services where customers have consented to receive such communications.
Lawful Basis
If you are located in the European Economic Area or the United Kingdom, we process personal information under lawful bases permitted by applicable data protection laws. These may include your consent, the performance of a contract between you and the Site, compliance with legal obligations, protection of vital interests, or legitimate business interests that do not override your fundamental rights and freedoms.
Data Retention
When you place an order through the Site, we will retain your personal information for our records unless and until you request its deletion. Retaining certain information allows us to maintain accurate records, comply with legal obligations, and provide customer support when required.
Automated Decision Making
We do not engage in fully automated decision-making processes that have legal or similarly significant effects on customers. However, our platform providers may use limited automated systems to detect fraudulent activity or prevent suspicious transactions in order to protect both customers and the integrity of the platform.
Your Rights
If you are located in the European Economic Area or the United Kingdom, you have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your personal data, or request that your personal information be transferred to another service provider. If you would like to exercise these rights, you may contact us using the details provided below.
Cookies
Cookies are small files that are placed on your device when you visit a website. These cookies help websites function properly and improve the user experience by remembering preferences and understanding how visitors interact with the website. We use cookies to support essential website functionality, analyse site usage, and improve our services. You may control or manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of parts of the Site.
Do Not Track
Please note that because there is currently no consistent industry standard for responding to “Do Not Track” browser signals, we do not alter our data collection or usage practices when such signals are detected.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations. When updates are made, the revised policy will be published on the Site.
Contact
For more information about our privacy practices, or if you have questions, concerns, or complaints regarding how your personal information is handled, you may contact us at:
Tendsmall Ltd
Email: hello@tendsmall.com
Website: tendsmall.com
Big Brand? No.
A Smaller One — On Purpose.
Stay close for bold new moves in small-breed care.
